What is a hybrid event?
A hybrid event basically refers to a physical event in which an online audience can also participate remotely. The purpose of this is to deliver the same content and message just in a different way to ensure the safety of all delegates attending.
By incorporating both in-person and virtual live – streaming elements, it will allow event organisers to maintain a larger attendance even if the live audience is small. In certain situations people have not been able to access live events due to budget restraints or logistical limitations, therefore a virtual component makes an event inclusive to everyone, regardless of their circumstances.
A hybrid event should aim to offer each delegate a similar experience to a live event, giving them an option to participate in Q&As, interact with speakers and network online with other attendees.
Why should you consider a hybrid event?
A hybrid event can offer the perfect solution, for now and the foreseeable future, for all conferences and events to ensure the safety of all work colleagues and clients. They have become a vital substitute to face-to-face meetings during the last 6 months and are becoming increasingly popular whilst full live events are unable to take place.
Hybrid events can boost your audience attendance & reduce overall costs per delegate. They can be recorded and then viewed after the event has taken place to provide the opportunity to engage with more people, also allowing delegates to access the event content at times that suit them. With the limitations in staff travel currently, a hybrid event can mean that you can continue business as normal working with people worldwide and hence make a significant impact on reducing your personal carbon footprint.
What you need to know about hybrid events?
Hybrid events are suitable for all event sizes from both small meetings up to large conferences. The event options are endless including exhibitions, award ceremonies, product launches, training, webinars, AGM’s, workshops, webcasting and much more. All hybrid events can be tailored to any event brief and completely customised to relate to your company brand.
Hybrid events can allow organisers, during and after the event, to collect much more in-depth analytics in relation to the participants who attended, how engaged the audience was and who dropped out of the session and why.
By going hybrid, it means that you can diversify your offering for future events, providing a fall back, if a live event is not possible.
Where to organise a hybrid event?
In response to the increasing demand for hybrid and virtual events many venues are now geared up to provide the most up-to-date technology along with experienced technicians to take your event to the next level. Venues have invested the time to re-train staff so they can offer full support for all your hybrid event needs.
Virtual tours and socially-distanced set ups are available now from many venues to showcase the event space to planners and help in constructing a hybrid-friendly layout.
A number of venues are also launching new, permanent, virtual studios allowing you to deliver a seamless and high-quality event. Not to mention reducing on your set up costs!
Many venues now have the facilities to cater for all hybrid event solutions and enable you, as the client, to reconnect with colleagues professionally in a safe environment.
