Berlin, the capital and largest city of Germany, is a dynamic and cosmopolitan metropolis that has emerged as a popular destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).
Since the fall of the Berlin Wall, the city has become known as a cultural and artistic hub in Europe.
Here are our top reasons why Berlin appeals as a MICE destination:
1. Location Berlin is an excellent location for hosting conferences and exhibitions due to its central location in Europe, making it accessible to participants from various European countries. Berlin is well-connected globally through its international airport – Berlin Brandenburg.
2. World-Class Venues: Berlin offers a variety of modern and versatile venues suitable for conferences and exhibitions.
3. Cultural and Historical Significance: Berlin’s rich history, marked by iconic landmarks such as the Brandenburg Gate and the Berlin Wall, adds a unique cultural dimension to events. Attendees can explore the city’s museums, galleries, and historic sites during their stay
4. Accommodation Options: The city provides a diverse range of accommodations, from luxury hotels to boutique and budget-friendly options, catering to delegates’ varied preferences and budgets.
5. Transportation Hub: Once you have arrived, the city’s efficient public transportation system includes buses, trams, and the U-Bahn and S-Bahn trains, facilitating easy movement within the city.
6. Innovation and Technology Hub: Berlin has become a hub for innovation and technology, making it an ideal location for conferences and events focused on these industries. The city’s vibrant start-up scene and tech ecosystem contribute to its appeal for tech-related events.
7. Green Spaces and Parks: Berlin is known for its numerous parks and green spaces, providing refreshing outdoor options for relaxation and team-building activities.
8. Culinary Scene: Berlin’s diverse culinary scene reflects its cosmopolitan character. Attendees can explore a wide range of international cuisines and enjoy the city’s vibrant food culture during their stay.
9. Art and Culture: Berlin is renowned for its contemporary art scene, with numerous galleries, street art, and cultural events. The city’s creative atmosphere adds an inspirational touch to MICE events.
10. Nightlife and Entertainment: Berlin’s nightlife is legendary, offering a mix of clubs, bars, and entertainment options. Attendees can unwind after business sessions by exploring the city’s vibrant nightlife scene.
With more than 120 hotels and locations for conferences, conventions, meetings and events, Berlin has a lot to offer and here are a few of our favourites:
The Hotel Palace Berlin
This is a privately run hotel in the heart of Berlin, on the Kurfürstendamm. It has 238 rooms and 40 suites.
In terms of meetings, the hotel boasts 2,600 square meters of events space within 18 modern, state-of-the-art conference and banquet rooms, which are suitable for events for up to 900 people (within the Ballroom, but 700 for a banquet), which has a ceiling height of 5 metres.
The majority of the rooms have natural daylight. On the first floor, there are some smaller conference rooms which can take up to 120 participants for meetings.
Hotel De Rome, a Rocco Forte Hotel
Located on historic Bebelplatz, Hotel de Rome is one of the most prestigious luxury hotels in Berlin and was once the headquarters of the 19th-century Dresden Bank. It has 145 bedrooms
The hotel is a 35-minute drive from the Airport (Flughafen Berlin Brandenburg BER) and a 10-minute drive from Berlin Hauptbahnhof.
The Hotel can offer the following Meeting & Event facilities:
– Historic grand ballroom for up to 220 guests, theatre-style
– Five meeting rooms for up to 90 delegates
– Roof terrace with stunning views over Berlin, available for private parties
Leisure facilities include a 20-meter swimming pool, Finnish sauna and steam room, six treatment rooms, a relaxation area and a gym.
The Hoxton
Located in West Berlin in Charlottenburg and opened last Summer, the hotel has an Art Nouveau feel and pays homage to the area’s Roaring Twenties past.
There are 234 art-inspired bedrooms, and ‘The Apartment’ offers three meeting and events rooms of varying sizes and an open-plan pantry with a kitchen bar. It is ideal for brainstorming meetings, press launches and parties.
Berlin will be in the spotlight later this year as one of the host cities for Euros 2024. This is the first time the Euros will be held in Germany since 1988.
The tournament kicks off in Munich on 14 June, with Germany playing Scotland, and the final will be played in Berlin’s Olympic Stadium on 14 July 2024. Who will be there??!!
OUR VIEW
Berlin is an exceptionally attractive MICE destination, with its modern infrastructure, historical significance, cultural richness, and dynamic atmosphere.
When it comes to hosting conferences, incentives, or exhibitions, Berlin offers a diverse and engaging backdrop for successful and memorable events. However, selecting the most appropriate venue for your corporate event can be challenging and require considerable time and effort.
But don’t worry – the DeSouza Associates team is here to help! We are an experienced team of venue finders, and we’re confident we can find the perfect one for you, too. Contact us today to get started!
